Monthly Inbound Leads
Before
3–5
→
After
41
Jobs Booked from Digital
Before
0
→
After
18
Cost per Lead
Before
—
→
After
$44
Revenue from Digital
Before
$0
→
After
$180,000
The Problem
Bay Roofing Co. had 8 years in business and zero online presence. Their leads came entirely from yard signs and word of mouth. Owner Danny Reyes knew storm season was coming but had no way to capture the spike in roofing demand online. He was watching competitors run Google ads for 'roof repair Tampa' and had no answer.
Every time we had a big storm I'd get maybe 5 calls from people who already knew us. My competitor was getting 50 calls from people who didn't know anyone — they just Googled.
— Danny Reyes, Owner, Bay Roofing Co.
What We Did
Foundation
Built a storm-damage-focused landing page with roof assessment request form, photo upload for damage documentation, and same-day response promise
Launched Google Search Ads for 'roof repair Tampa,' 'storm damage roof,' 'emergency roofing Tampa Bay' — active within 72 hours
Set up Google Local Service Ads (LSA) for verified contractor badge
Ran Google Display retargeting for visitors who didn't convert on first visit
Results
Metric
Before
After
Monthly inbound leads
3–5
41
Cost per lead
—
$44
Jobs booked from digital
0
18
Revenue from digital channel
$0
$180,000
LSA verified badge
No
✓
We had our best quarter ever during a period when we had no yard signs out. I'm a believer now.
— Danny Reyes, Owner