Weekly Accounts
Before
40
→
After
110
New Accounts/Month
Before
1–2
→
After
14
Monthly Recurring Revenue
Before
$3,600
→
After
$9,900
Second Crew Hired
Before
No
→
After
✓
The Problem
Clearwater Pool Service had been running steady at 40 weekly cleaning accounts for 3 years. Not growing, not shrinking. Owner Sofia Ruiz was the only technician and knew she needed to grow to justify hiring a second crew. But she had no digital presence to feed a growth engine.
I knew there were thousands of pools in Pinellas County. I just couldn't figure out how to get in front of those homeowners before they called someone else.
— Sofia Ruiz, Owner, Clearwater Pool Service
What We Did
Month 1 — Foundation
Built a clean, local-focused site with pool service plan pricing visible on the homepage
GBP optimization: service area map, photos, pricing ranges visible in search
Month 2–5 — Growth
Google Ads: 'pool cleaning Clearwater,' 'pool service Pinellas County,' 'weekly pool maintenance near me'
Local SEO: 8 city-specific landing pages across Clearwater, Safety Harbor, Dunedin, Palm Harbor
Hired second crew at month 4 to handle new account volume
Results
Metric
Before
After
Weekly accounts
40
110
New accounts/month
1–2
14
Cost per new account
—
$31
Monthly recurring revenue
$3,600
$9,900
Second crew hired
No
✓
I hired my first employee because of the leads coming in. That's the moment I realized this was real.
— Sofia Ruiz, Owner