Weeks Booked Out (Spring)
Before
1–2
→
After
6
Off-Season Leads/Month
Before
3–4
→
After
18
GBP Reviews
Before
7
→
After
44
Annual Contracts Signed
Before
0
→
After
9
The Problem
Green Horizon Landscaping was consistently booked in spring and dead in fall. Owner Trevor Nash wanted to smooth revenue across the year and stop the seasonal roller coaster. He had no digital presence — no website, no GBP, nothing.
March through May we turn away work. September through November I'm calling old customers begging. I needed a way to book far enough ahead that the slow months don't hit us as hard.
— Trevor Nash, Owner, Green Horizon Landscaping
What We Did
Month 1 — Launch
Built a site with seasonal service packages prominently featured and a 'Book for Spring Now' early-access CTA (launched in January)
GBP rebuild with seasonal photo sets (winter, spring, summer), 60 review requests to existing customers
Month 2–3 — Traffic
Google Ads campaign: 'Lawn care Tampa,' 'landscaping service South Tampa,' 'yard maintenance company'
SEO content: neighborhood guides ('Best Landscapers in Hyde Park,' 'Palma Ceia Lawn Care')
Annual contract offer introduced — 9 signed in first quarter
Results
Metric
Before
After
Weeks booked out (spring)
1–2
6
Off-season leads/month
3–4
18
GBP reviews
7
44
Cost per lead
—
$27
New annual contracts signed
0
9
I've never started a spring season this booked. We were turning away new customers in January — January!
— Trevor Nash, Owner