Monthly Inbound Calls
Before
~8
→
After
43
Google Ranking 'HVAC Tampa'
Before
Page 4
→
After
Page 1, #2
Website Conversion Rate
Before
0.8%
→
After
4.2%
Monthly Revenue (new clients)
Before
baseline
→
After
+$18,400
The Problem
Gulf Coast HVAC had been in business for 11 years. Their technicians were the best-rated in Hillsborough County — but their website was built in 2019 by a nephew, ranked for nothing, and generated maybe 2 inbound calls a week. Their competitors were buying Google Local Service Ads and showing up first. Gulf Coast wasn't even showing up at all.
They were surviving on referrals and word of mouth. Owner Marco Delgado knew that wouldn't scale.
I'd Google 'HVAC repair Tampa' just to see where we were. Page 4. My competitor, who I know isn't as good as us, was first every time. It was frustrating.
— Marco Delgado, Owner, Gulf Coast HVAC
What We Did
Month 1 — Foundation
Rebuilt the website from scratch: fast, mobile-first, designed to convert visitors into service call requests
Installed call tracking on every form and click-to-call button
Rebuilt Google Business Profile (GBP): complete photos, service list, 37 new review requests sent
Fixed 14 technical SEO errors (missing alt tags, broken schema, no sitemap)
Launched 2 service-specific landing pages: 'AC Repair Tampa' and 'HVAC Maintenance Hillsborough County'
Month 2 — Traffic
Launched Google Search Ads targeting 'AC repair Tampa Bay,' 'HVAC service Tampa,' 'emergency AC repair'
Daily bid optimization — killed underperforming keywords in week 2, doubled budget on converting terms
Began local citation cleanup (NAP consistency across 40+ directories)
Published 4 SEO blog posts targeting 'how much does AC repair cost in Tampa,' 'best HVAC companies Tampa Bay'
Month 3 — Scale
GBP ranking jumped from position 8 to position 2 for 'HVAC Tampa'
Reduced cost-per-click 22% through Quality Score improvements
Added seasonal campaign for spring AC tune-up special ($89 offer)
Results
Metric
Before
After
Monthly inbound calls
~8
43
Google ranking 'HVAC Tampa'
Page 4
Page 1, Position 2
GBP profile views/month
210
1,840
Cost per lead (Google Ads)
—
$31
Website conversion rate
0.8%
4.2%
Monthly revenue from new clients
baseline
+$18,400
Within 60 days we were turning away jobs because we were booked out. I had to hire a second crew. That's a good problem to have.
— Marco Delgado, Owner
Services Used
Client
Gulf Coast HVAC
Industry
Home Services
Market
Tampa Bay, FL
Package
Web + SEO + Google Ads ($2,800/mo)
Timeline
90 days