Monthly Appointments
Before
80
→
After
140
New Google Reviews
Before
3
→
After
48
GBP 'Dog Groomer Brandon'
Before
Not listed
→
After
#1
Weekend Waitlist
Before
None
→
After
12-person
The Problem
Pampered Paws Grooming in Brandon was packed on Saturdays and empty Monday through Wednesday. Owner Lisa Chen relied entirely on walk-ins and a Facebook post here and there. She had no online booking, no GBP, and no way for pet owners searching 'dog groomer near me' to find her.
People would drive right past us and go to PetSmart. Not because PetSmart is better — because PetSmart showed up on their phones and we didn't.
— Lisa Chen, Owner, Pampered Paws Grooming
What We Did
Month 1 — Foundation
Built a site with online booking integration (linked to existing Square scheduler)
GBP rebuilt: before/after grooming photos, service menu with breeds and pricing, review campaign sent to 200 past clients
Month 2 — Content
Local SEO: ranked for 'dog groomer Brandon FL,' 'mobile-friendly dog grooming near me,' 'puppy first haircut Brandon'
Published 4 blog posts: 'How often should you groom a Goldendoodle,' 'First grooming appointment tips'
Hired part-time groomer to handle midweek demand surge
Results
Metric
Before
After
Online booking slots
0 (no system)
Booked 3 weeks out
Weekend waitlist
None
12-person waitlist
GBP position 'dog groomer Brandon'
Not listed
#1
Monthly appointments
80
140
New Google reviews
3
48
I had to hire a part-time groomer because the midweek slots filled up. I never thought Monday would be busy.
— Lisa Chen, Owner