Enterprise Accounts
Before
0
→
After
4
Largest Contract
Before
$0
→
After
$96,000/year
Monthly B2B Revenue
Before
$3,200
→
After
$28,400
Average Contract Value
Before
—
→
After
$42,000/year
The Problem
Sunshine Corporate Catering served individual lunch orders well but lacked a system to win enterprise accounts — the companies that need catering 3–5 days per week for 50–200 people. Owner Patricia Okonkwo knew those accounts were worth $50K–$150K per year but had no digital presence to attract procurement managers doing vendor research online.
I was quoting individual orders when I should have been closing company accounts. The problem was: nobody searching for 'corporate catering Tampa' was finding me.
— Patricia Okonkwo, Owner, Sunshine Corporate Catering
What We Did
Month 1 — B2B Foundation
Built a B2B-focused website: enterprise landing page with per-person pricing transparency, minimum order terms, sample menus, and a vendor application form (making it feel like a professional procurement process)
Google Ads: 'corporate catering Tampa,' 'office lunch delivery Tampa,' 'catering contract Tampa Bay' — targeting during business hours only (Mon–Fri 8am–5pm)
Month 2–6 — Pipeline
LinkedIn content: 4 posts/month targeting Tampa Bay operations managers and office admins
Case study content: 'How [Client] feeds 80 people every day without touching a menu'
4 enterprise accounts secured — largest at $96,000/year
Results
Metric
Before
After
Enterprise accounts
0
4
Largest contract secured
$0
$96,000/year
Monthly B2B revenue
$3,200
$28,400
Cost per enterprise lead
—
$74
Average contract value
—
$42,000/year
One Google ad led to a meeting that led to a $96,000 contract. I made back our entire year of marketing spend in one deal.
— Patricia Okonkwo, Owner