New Patients/Month
Before
11–13
→
After
38
GBP 'Family Doctor South Tampa'
Before
Position 9
→
After
Position 2
Google Reviews
Before
14
→
After
43
Cost per New Patient
Before
—
→
After
$42
The Problem
Bayshore Family Medicine had been treating South Tampa families for 8 years. Dr. Elena Vargas and her two nurse practitioners were clinically excellent — patient reviews were glowing whenever someone left one. The problem: their new patient pipeline was almost entirely word-of-mouth and insurance directory referrals, which were inconsistent and slow.
Their website was built by a medical marketing vendor in 2020 — outdated design, no online scheduling, loaded in 9 seconds on mobile, and buried on page 3 of Google for 'family doctor South Tampa.' Their Google Business Profile had 14 reviews and a phone number that rang a fax line.
New patient volume was 11–13 per month. Practice capacity: 35+ per month. Competitors — including a Concentra urgent care and a newer concierge practice — were showing up first on Google and capturing patients who would have been a perfect fit for Bayshore.
We're turning away people who need a primary care doctor because they can't find us. That's not just bad for business — it's bad for the neighborhood.
— Dr. Elena Vargas, MD, Owner, Bayshore Family Medicine
What We Did
Month 1 — Foundation
GBP emergency rebuild: fixed the wrong phone number (the fax line — this alone recovered calls immediately), added 40 interior and staff photos, built out full service menu and Q&A section
Sent review request SMS to 340 existing patients — yielded 29 new 5-star reviews in 30 days
Rebuilt website from scratch: sub-2s mobile load, online appointment request form linked to existing EHR, insurance accepted list prominently displayed, 'same-day appointments available' callout
Technical SEO: fixed broken schema markup (LocalBusiness + MedicalOrganization), 6 service-specific landing pages created
Month 2 — Traffic
Google Ads launched: 'family doctor near me,' 'primary care South Tampa,' 'accepting new patients Tampa,' 'doctor annual physical Tampa'
Geo-targeted to 8-mile radius (Bayshore Boulevard corridor, Palma Ceia, Hyde Park, Westshore)
Call tracking on every ad click — killed 3 underperforming ad groups by day 10, doubled budget on 'accepting new patients Tampa' (highest intent, lowest CPC)
Weekly GBP posts with health tips and seasonal reminders; responded to every review within 24 hours
Month 3 — Scale
GBP ranking moved from position 9 → position 2 for 'family doctor South Tampa'
CPC dropped 19% via Quality Score improvements
Added Spanish-language ad variant ('médico familiar Tampa') — 14% of clicks, strong conversion
Insurance carrier partner pages built: direct referral landing pages for 3 major carriers in the area
Results
Metric
Before
After
New patients/month
11–13
38
GBP 'family doctor South Tampa'
Position 9
Position 2
Google reviews
14
43
Online appointment requests/month
0 (no system)
31
Cost per new patient acquisition
—
$42
Monthly website traffic
~180 visits
1,240 visits
GBP profile views/month
310
2,180
Practice occupancy
~37%
~100% (waitlist)
We went from barely filling our schedule to turning away new patients and starting a waitlist. I had to add a third nurse practitioner. I never thought a website and some Google ads could do that.
— Dr. Elena Vargas, MD
Services Used
Client
Bayshore Family Medicine
Industry
Healthcare
Market
South Tampa, FL
Package
Web + Google Ads + GBP ($2,400/mo)
Timeline
90 days