Average Occupancy
Before
61%
→
After
100% (waitlisted)
Weeks Booked in Advance
Before
1–2
→
After
8
GBP 'Cat Boarding Tampa'
Before
Not listed
→
After
#1
Monthly Revenue Increase
Before
baseline
→
After
+$3,200
The Problem
The Feline Inn was a boutique cat-only boarding facility in South Tampa with 18 private suites — a premium product in an underserved niche. Owner Danielle Park was averaging 60% occupancy and struggled to reach cat owners who didn't know cat-only facilities existed.
Cat owners don't want to board at a dog kennel. They want cat-specific care. But they don't know we exist because nobody is searching for us yet.
— Danielle Park, Owner, The Feline Inn
What We Did
Month 1 — Foundation
Rebuilt the site to educate before converting: 'Why cat-only boarding?' content hub, photo gallery of suites, anxiety-reduction protocol explained
GBP: positioned as 'cat boarding' and 'cat hotel' — categories most competitors miss
Month 2–3 — Content & Video
Created content targeting cat-owner psychology: 'stress-free boarding for anxious cats,' 'luxury cat hotel Tampa'
YouTube SEO: 3-minute facility tour video ranked for 'cat boarding Tampa'
Blog: 'How to choose a cat boarding facility,' 'What to expect your cat's first boarding stay'
Results
Metric
Before
After
Average occupancy
61%
100% (waitlisted)
Weeks booked in advance
1–2
8
Premium suite occupancy
40%
Waitlisted
GBP 'cat boarding Tampa'
Not listed
#1
Monthly revenue increase
baseline
+$3,200
I'm turning away bookings I would have killed for 6 months ago. We're looking at a second location.
— Danielle Park, Owner