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FROM REFERRAL TO FIRST VISIT

Give people a clear place to find your business.

When someone hears about you, their next step may be to look you up. Build an online presence that explains your services, answers the practical questions and makes contacting you straightforward.

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Help a new visitor understand the business.

Your services

Describe what you do in words your customers use, with enough detail to recognize whether it fits their need.

Your service area

Make the locations or areas you actually serve clear and consistent.

Your next step

Explain how to ask about the service, what information helps and who will respond.

Decide what the site needs to do first.

Plan a focused first version around those answers, then connect it with the ways customers will discover you. New businesses are welcome to discuss fit when the offer, resources and decision-making are ready.

ILLUSTRATIVE IMAGERY
  1. Which service is the priority for the first version?
  2. What do referred customers already know, and what do they still ask?
  3. Do you have an existing domain, business listing, logo or usable photography?
  4. What content can you approve, and who can keep it current?
  5. How will you receive and follow up on inquiries?

03

Focus the work on the next step

Agree domain, hosting, photography, copy responsibilities, third-party tools and ongoing updates before work begins. The scope makes costs and ownership clear. Any advertising budget is a separate decision.

  1. Planning the page structure and information visitors need
  2. Developing agreed website messages and content requirements
  3. Designing and building the approved website scope
  4. Connecting an agreed contact route and planning the handoff
  5. Planning useful service content and an initial search-visibility foundation
  6. Discussing whether Google Ads belongs in the launch plan and what budget it would require

04

What to prepare

A short description of the service, the areas you cover, the questions customers ask and any current web address are enough for the first conversation. You do not need a finished website or a technical brief to send a request.

05

Make the first online visit useful

Tell us what the business does and what you want people to be able to do online.

Let’s start
with a hello.

Tell us what you would like to improve. You can start with the problem, even if you are not sure what the answer looks like.

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