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FOR AN EXISTING WEBSITE

Make it easier for the right people to get in touch.

If your website gets visits but few inquiries, start by looking at what happens between arriving and contacting you. The message, practical details and next step all deserve a closer look.

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Follow the visitor’s path.

Clarity

Can someone tell what you do, who the service is for and where it is available?

Confidence

Are the details accurate and useful? Is any proof real, relevant and permitted to use?

Contact

Can someone find the next step, use it on a phone and understand what happens after sending a request?

Start with the page and the path.

An existing website may need focused changes, a broader rethink, or a different issue addressed first. Looking at the current setup helps define a useful piece of work.

ILLUSTRATIVE IMAGERY
  1. Which services or pages matter most to the business?
  2. What do potential customers usually ask before they get in touch?
  3. Where do visits come from, if you have reliable information?
  4. How are calls and forms handled after an inquiry arrives?
  5. What can you change in the current website platform?

03

Focus the work on the next step

The agreed scope names the pages, changes and checks included, the access needed and the work that sits outside the project.

  1. Reviewing service-page structure and messages
  2. Improving the route to contact and the information around it
  3. Planning or making agreed website changes
  4. Defining useful inquiry measures and checking the agreed contact flow
  5. Aligning priority pages with the ads, searches or content bringing visitors to them

04

What this does not establish

A public-page review cannot explain every missed inquiry. Traffic quality, customer demand, pricing, availability and follow-up can all matter. Any findings should distinguish what was observed from what needs further evidence.

05

A useful starting point

Share your website and the problem you are noticing. If you have relevant information about visits or inquiries, mention that it exists. Do not send customer records or account credentials through the contact form.

Let’s start
with a hello.

Tell us what you would like to improve. You can start with the problem, even if you are not sure what the answer looks like.

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