Monthly Online Inquiries
Before
3
→
After
27
GBP 'Dominican Catering Tampa'
Before
Not ranking
→
After
Position 2
Cost Per Lead (Meta Ads)
Before
—
→
After
$28
Monthly Revenue Increase
Before
baseline
→
After
+$8,600
The Problem
Wilson's Catering has been feeding Tampa Bay since 2015. Specializing in Dominican and Caribbean cuisine for corporate lunches, weddings, and private events — the food speaks for itself. The marketing didn't.
Owner Carlos Wilson was getting leads almost entirely from referrals and word of mouth. His website was a single-page template that loaded in 6 seconds and had no booking form. When people searched 'Dominican catering Tampa' or 'wedding catering Tampa Bay,' he wasn't there.
Worse: a competitor with inferior food was ranking #1 on Google and running Facebook ads. They were booking the events Wilson's should have won.
People would come to our booths at events and love the food. Then they'd forget our name. I needed to be findable.
— Carlos Wilson, Owner, Wilson's Catering
What We Did
Month 1 — Digital Presence
Built a conversion-focused website with: event gallery, catering menu, inquiry form with event type + guest count fields
Installed call tracking + form event tracking
Rebuilt GBP: 45 new food photos, full service menu, event types listed, sent review requests
Created /catering/tampa-bay landing page optimized for high-intent search terms
Launched Facebook + Instagram ads targeting Tampa Bay event planners, HR managers (corporate lunch buyers), and engaged couples (wedding market)
Month 2 — Local Authority
Ranked in GBP Local Pack for 'Dominican catering Tampa' (position 2)
Facebook ads: $10/day test budget, 3 ad variations, optimizing toward form submissions
Published 3 blog posts: 'Best Dominican Catering in Tampa Bay,' 'How to Plan Corporate Lunch Catering,' 'Wedding Catering Checklist Tampa'
Built testimonials section using verified customer quotes from past events
Month 3 — Pipeline
Winning cost per lead of $28 from Meta Ads
Corporate inquiry from a Westshore Boulevard company (50-person monthly lunch contract) came directly from Google search
Referral rate increased as new clients started tagging Wilson's on social media
Results
Metric
Before
After
Monthly online inquiries
3
27
GBP 'Dominican catering Tampa'
Not ranking
Position 2
Instagram followers
340
1,180
Cost per lead (Meta Ads)
—
$28
Avg. event value booked
$1,400
$1,950
Corporate contract secured
0
1 ($2,400/mo recurring)
Monthly revenue increase
baseline
+$8,600
We got our first corporate account from someone who found us on Google. That never would have happened before. Now I have a pipeline.
— Carlos Wilson, Owner
Services Used
Client
Wilson's Catering
Industry
Food & Hospitality
Market
Tampa Bay, FL
Package
Web + SEO + Meta Ads ($2,200/mo)
Timeline
90 days